By K . S Alhuwalia
Is it true? Are the machines taking over?
Is it only a matter of years before a majority of the jobs we have now will be done by robots?
Where’s Arnold Schwarzenegger?
“Change is changing. As the pace of technological advancement increases each day, the way we work and create our products changes too. While everyone is preoccupied by the fact that machines seem more and more capable of replacing us in the workforce, the solution is actually to return to the most human thing…….”
According to one General Electric Vice Chair, we’re having this conversation all wrong. Instead of simply being wary of change and reacting to massive innovation, we need to seek to be that change. Interestingly enough, the key to winning in a rapidly evolving business culture is a deeply human tool: Imagination.
Not only was Beth Comstock the first woman ever to hold the position of Vice Chair at GE, but she was also Chief Marketing Officer at NBC for some time. In an era of disruption and innovation, she helped these two incumbent industry leaders hold their places atop the food chain.
When the green revolution came around, eyes were on GE to lead America into an uncertain environmental future. Beth pioneered Ecomagination, a rebranding campaign that placed the company squarely in the middle of the social, political, economic, and industrial conversation. And, for what it’s worth, she was also the point person for the founding of Hulu. Here’s what she teaches:
– Your imagination isn’t an isolated source of creativity. It must be supported by tangible resources, including funding, that you set aside in your company’s budget.
– Your creative deliberations must involve conflict–especially with others who are prone to disagree!
– Your business can’t be the only thing disrupting. You and your employees must disrupt yourselves as well: Develop a desire to learn, adapt, and change!
Change is changing. As the pace of technological advancement increases each day, the way we work and create our products changes too. While everyone is preoccupied by the fact that machines seem more and more capable of replacing us in the workforce, the solution is actually to return to the most human thing about us: imagination.
Sure, robots and computers can do incredible things with massive amounts of information. But it’s always up to us to determine how we make sense of that data. The interconnected story of our humanity, of each individual, is our greatest strength in the face of change.
K S Ahluwalia
Executive Coach and Mentor- Excalibre
K S Ahluwalia (@ksahluwalia). Twitter
Cell + 91 98188 12102