Manufacturing to Marketing Expo 2024: Driving Innovation and Business Growth in India's Industrial Sector

The Manufacturing to Marketing Expo 2024, set to take place from November 16th to 18th at the Chennai Trade Centre, Tamil Nadu, is poised to be a landmark event for Micro, Small, and Medium Enterprises (MSMEs). This event offers MSMEs an unparalleled opportunity to showcase their innovations, connect with large corporations, nodal agencies, foreign embassies, and explore supply chain and business expansion opportunities.

This Expo is not just a display of manufacturing prowess but a step toward realizing the dream of a Five Trillion USD Indian Economy. The event’s focus on building business opportunities for MSMEs aligns with India’s economic goals and serves as a powerful platform for connecting buyers and sellers through Business-to-Business (B2B) meetings, while raising awareness on central government schemes for MSME development.

The key objectives of the Manufacturing to Marketing Expo 2024 focus on driving India’s economic growth by empowering MSMEs and fostering new business opportunities. The event aims to create connections between buyers and sellers through B2B meetings, helping Indian MSMEs and industries expand their market reach. Additionally, the expo seeks to raise awareness of various government schemes designed to support MSME development, contributing to the broader vision of India’s economic progress and long-term growth.

Propel India toward a Five Trillion USD economy.
Generate new business opportunities for Indian MSMEs and industries.
Foster buyer-seller connections via B2B meetings.
Spread awareness of various government schemes to support MSME growth.

Key Themes and Expo Agenda

The Expo will highlight several key areas of innovation and industry growth, ensuring MSMEs can access the knowledge, networks, and resources they need to succeed in a competitive marketplace.

Auto Show & E-Vehicle Display: Explore the latest advancements in electric vehicle technology.
Exhibition of Sub-Systems & Parts: Witness cutting-edge manufacturing components and systems on display.
Group B2B Presentations: Large domestic and international buyers will present their procurement requirements and procedures.
One-on-One B2B Meetings: Exclusive B2B sessions where MSMEs can connect with potential buyers and suppliers to forge lasting business partnerships.

Conference Sessions & Symposiums

The Expo is designed to go beyond networking, offering valuable learning opportunities through conference sessions on three crucial aspects:

Large Buyers’ Presentations: Indian and foreign buyers will address their procurement needs and guide MSMEs through their buying processes.
Government Schemes & Funding Opportunities: These sessions will shed light on the funding, incentives, and support schemes offered by the Government of India, ensuring MSMEs have the resources they need to thrive.
Viksit Bharat 2047 Symposium: This exclusive half-day session will outline India’s strategic vision for development by 2047, as part of the nation’s journey to becoming a developed economy. Eminent speakers will provide insights on the Viksit Bharat 2047 mission, offering MSMEs actionable strategies to align with India’s growth trajectory.

Key Benefits for Participants

Attending the Manufacturing to Marketing Expo 2024 will offer MSMEs several significant benefits:

Indigenization opportunities through interactions with OEMs and large corporations.
Export opportunities by meeting foreign companies and embassy trade officers.
Access to funding and incentive schemes to support business growth.
Networking with industry leaders, nodal agencies, and supply chain partners.
Exposure to latest technologies and market trends through expert-led sessions.

B2B Meetings: A Unique Opportunity

One of the Expo’s most valuable features is its B2B meeting program. These structured meetings allow MSMEs to engage directly with large Indian and foreign buyers, presenting their products and forming critical business connections. Here’s how the program works:

How to Schedule Meetings: Exhibitors can schedule 30-minute B2B meetings via an online module after booking their space. They can view profiles of potential buyers or sellers, making it easy to set up targeted, productive meetings.
Meeting Facilitation: A dedicated team, led by a Team Leader and supported by over 30 volunteers, will ensure smooth scheduling and facilitation of up to 1,500 meetings across the event’s three days.
Who Can Participate: The B2B meetings are open to Indian and foreign large units, MSMEs, academic institutions, research bodies, and nodal agencies, exclusively for exhibitors.

Conference Sessions: Strategic Learning for Growth

The conference sessions are a vital part of the Expo, offering deep insights into the latest industry trends, government policies, and market opportunities. Each exhibitor can assign a representative to attend the sessions at no additional cost. These sessions are also open to visitors, who can secure a free delegate ticket online.

Symposium on Viksit Bharat 2047

One of the Expo’s key highlights is the Viksit Bharat 2047 Symposium, a half-day session focused on India’s long-term development vision. This strategic discussion will provide MSMEs with insights into aligning their growth strategies with national economic goals.

The Manufacturing to Marketing Expo 2024 promises to be a pivotal event for MSMEs seeking to expand their business horizons. With its mix of exhibitions, B2B meetings, and knowledge-packed conference sessions, the event serves as a comprehensive platform for MSMEs to network, learn, and grow. It is an unparalleled opportunity to connect with key industry leaders and government bodies while gaining the tools and knowledge to navigate the ever-evolving marketplace.

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P Koshy

Author, Entrepreneur, and Development Professional, specializing in small enterprise policy, development studies, and entrepreneurship programmes. Contributor Global SME News & Director of Strategic Initiatives at The Enterprise Institute. Formerly, Sr. Economist at the World Association for SMEs, Economist at AMI International SAOC. His writings have been featured in publications including UN TODAY, Financial Express, Financial Chronicle, ERENET Journal, Indian Express.

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